You feel squeamish about selling your services, programs or products. I get it. Maybe it's just a twinge of fear or maybe the mere mention breaks you out in a cold sweat. I think as some point it was a much bigger deal to me than now. These beliefs represent some of the greatest shifts I've experienced along my journey in business.
Sales can be as easy as you make it. It begins with aligning your beliefs to make it so.
* I AM CAPABLE AND DESIRE TO BECOME A SALES ROCKSTAR.
A growth mindset is one that understand that any intelligence or ability can increase with proper effort to grow it. If you want to experience abundance in your business, you MUST develop your powers as a salesperson. Sales isn't the only critical skill you need in business, but it is one of them. You will only maximize your abilities as a salesperson if you desire to. Hopefully it's something you can be excited about.
* I HAVE GIFTS TO SHARE AND SALES IS THE FIRST CHANCE I HAVE WITH A PROSPECTIVE CLIENT TO HELP THEM ON A DEEP LEVEL.
You must shift your thinking of sales/selling as this stinky fish situation you've built it into. Believing that no one wants to be sold or that doing the selling is painful does not serve you or your prospective clients. If you can instead understand that the sales conversation process is your first chance to help someone on a deep level, you'll find these conversations much more enjoyable. (Of course your marketing/messaging/content can all help someone before you ever start a 1:1 sales conversation, but adding a primacy factor to this belief helps underline its importance to your psyche so that you more easily absorb this belief.)
* I ONLY EVER INCREASE MY PRICES AND THE VALUE I DELIVER.
This one, oh boy! I heard this as an idea many times before I think I really integrated it as a belief. Now, as I coach an influencer through asking for bigger fees on his content offerings, I am more adamant than ever about this. Especially if your sales process includes showing someone a rate sheet or sales page that has a specific price attached to a service you offer, you do not want to go lowering the price just because of the money story the prospect is sharing with you (or the one you're writing about them in your head).
* MY COMFORT LEVEL IN THE SALES PROCESS INCREASES MY POTENTIAL CLIENTS' COMFORT IN THE PROCESS AND I DEEPLY DESIRE FOR MY PROSPECTIVE CLIENTS TO FEEL COMFORTABLE.
Haven't you ever noticed that the more comfortable someone else is, the more comfortable you usually are in response? Like on a date, you may be nervous but if the guy (or gal) you're with is cool as a cucumber, you usually get there too. That's exactly the principle we're working with in this belief. If you're comfortable in the sales process, your prospective client will be too. You want them to be comfortable discussing working with you, right? You want it to be an easy yes for them, right? Then you have to be comfortable first. You're the guide here, no matter what you're selling so you have to come to this process with not just comfort but authority.
* IT'S FUN TO TALK ABOUT THE WAYS I CAN HELP OTHERS.
Whether you're writing sales copy or having that 1:1 sales conversation as during a Discovery Call, I hope you are excited to talk about the ways you help others. Our energy is felt by others every time they read our writing or hear our voice. They may not be entirely conscious of this happening, but you should be conscious of the fact that your mood as you create or converse is being felt by others. We most want to work with others who enjoy what they do, don't we? That's why we must integrate the belief that it is fun for us to share how we help others.
COMMENT BELOW: Are there others you would add to the list?
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